The 2021 Digiday Abilities Awards acknowledge corporations advancing the digital media industry by fostering tech-focused innovation — particularly, the model that powers linked and customised marketing and marketing. 

Amongst this year’s entries, marketing and marketing know-how platform Yieldmo helps brands drive performance and manufacture novel audiences.

Nominated for Ideal Cell Marketing Platform, Ideal Native Marketing Platform and Ideal Cookieless Identification Platform, Yieldmo labored with training-tech platform Encantos to select with Spanish- and English-talking parents in its language immersion for younger folks’s products. The partnership leaned into tactics that included attempting out non-addressable ways to drive web page visitors and subscriptions with excessive-quality media. Yieldmo also labored with Ford on a Bronco marketing and marketing campaign that prioritized machine studying and contextual targeting to spice up KPIs and optimize marketing and marketing campaign performance. 

Digital media-tech company Quotient is nominated for Ideal Influencer Marketing Platform and Ideal Attribution Tool. The corporate’s influencer community and data-pushed divulge material strategy boosted sales for its health and shock ticket companion all over benefit-to-college season. Quotient also partnered with Oreo to maintain sales by the utilize of consumer-spending data, space intelligence and lift-intent data to perform customized digital ads and promotions. The marketing and marketing campaign connected with millions of customers. 

Cell ad-tech company InMobi is nominated for Ideal Sell-Side Programmatic Platform and Ideal Cell Marketing Platform. InMobi Substitute highlights the corporate’s work, a two-sided marketplace that lets in brands and companies to tag, identify, pick and manufacture their target clients in mobile environments. Here is incredibly crucial as corporations see for tactics to reach excessive-value customers on mobile devices within the wake of Apple’s Restricted Ad Tracking characteristic, which requires all apps to manufacture user consent earlier than monitoring them.

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As we wait to see which entries Digiday Media’s judges will secure for his or her winning roster, here’s a see at all of our finalists beneath: 

Ideal Social Marketing Platform
Smartly.io
Stamp Networks – My Local Social
Soph.io – Sophi Social
Digicam IQ
Sidecar for Fb & Instagram
Khoros

Ideal Decide-Side Programmatic Platform
Pixability – PixabilityONE
Liftoff
Cognitiv NeuralMind
Bigabid
Playground xyz – Consideration Intelligence
Lasso

Ideal Sell-Side Programmatic Platform
Publica
VIOOH
Intowow – Yieldbooster
InMobi Substitute
Beachfront

Ideal CRM Platform
Wix Solutions
Lunchbox
Birdeye
Affinity
Moxtra
Cheetah Digital – Buyer Engagement Suite

Ideal Influencer Marketing Platform
Quotient Social
Influencity
TAKUMI
Captiv8
Actual Affect Marketing Cloud
CreatorIQ

Ideal Cell Marketing Platform
LoopMe
InMobi DPS
SlickText
Upstream – Grow
Yieldmo & Encantos
Ericsson Emodo

Ideal Marketing Automation Platform
Constellation Agency – Alexia
Ziflow
Mailchimp & BetterSpaces
Klaviyo
PepsiCo
ActiveCampaign

Ideal Marketing Analytics Platform
Tinuiti – Mobius
Upward thrust Interactive – Connex®
yellowHEAD – Alison
BlueOcean
Truthset
VidMob & Colossal Fig

Ideal Personalization and A/B Checking out Platform
Clinch
Contobox & The Dwelling Depot
Qubit
Webeo
Ad-Lib.io
Skai and Rakuten Marketing

Ideal In-Store Abilities
Tailor-made Manufacturers & 3DLOOK
Soundtrack Your Stamp – Initiating of Soundtrack Unlimited

Ideal Field Files Platform
Lastmile Retail — The BuyNearby™ Platform
Foursquare
Gravy Analytics
Uberall & INDIGO
InMarket
Blis & Kraft Heinz Karvan Cevitam – Signature Blends – Jumbo

Ideal Attribution Tool
Rockerbox
Energy Digital fueled by SPRnova™ – SPRnova™
TVSquared
TAKUMI, MullenLowe PR, and Safety 1st
NOW and Nielsen – Nielsen Attribution
Quotient and Mondelez Actual Sweet (and effective) OREO Success

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Ideal Affiliate Marketing Platform
Refersion
RevLifter
Partnerize – Discovering Knix the Perfect Affiliate Solution

Ideal E-Commerce Abilities
OPTE – Precision Skincare Draw
LivePerson – Conversational Cloud
Contobox & Dwelling Depot
Namogoo
Vendasta
Jo Malone London & Hoalition

Ideal Sales Automation Tools & Platform
Circulation
Groove & Sendoso
Groove & WealthEngine
Outbrain & Ogee
7-Eleven – Cell Checkout
Marchex

Ideal Native Marketing Platform
AdAdapted
Outbrain – Smartads
Mirriad & Tecate
Yieldmo & Encantos
Podcorn
Yieldmo & Ford – Bronco Sports actions

Ideal Monetization Platform for Publishers
Kevel – How Manufacturers Use Ad APIs to Invent Custom Ad Platforms
PubMatic – OpenWrap: Prebid As A Service
EX.CO & Hearst
1plusX – Axel Springer’s 1plusX first-birthday party data partnership
Intowow – Yieldbooster
Playwire – RAMP: Income Amplification Managed by Mavens

Ideal Subscription Platform
Piano
Zuora® for The Seattle Instances
Zephr
Omeda

Ideal Buyer Files Platform
Contobox & The Dwelling Depot
BlueConic & HEINEKEN USA
Omeda
Amperity
Khoros
Tealium – Tealium AudienceStream CDP

Ideal Files Administration Platform
1plusX Marketing Intelligence Platform – Axel Springer’s Media Affect doubles CPMs
Actual Affect – Actual Affect Marketing Cloud
Permutive & The Guardian
Label AI
Semcasting
Omeda

Ideal Video Ad Server
Blooming AdServer – Euro Cup 2020 – Hugely Scaled Server Side Ad Insertion for RMB
Publica – The Connected TV Marketing Platform
Beachfront – Convergent TV Ad Platform
Amagi Corporation – Amagi THUNDERSTORM
Aniview
CatapultX

Ideal Social Analytics Platform
Hootsuite & Clarins UK
YouScan
California Existence Sciences Affiliation (CLSA) and Exact Chemistry – The COR Covid Verbal exchange Heart
Curacity
BrandTotal
Brandwatch – Land O’Lakes’ shuffle with Brandwatch

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Ideal Cookieless Identification Abilities
Yieldmo & Encantos
Adobe – Adobe Exact-time Buyer Files Platform
33All over – Initiating of Lexicon
Yieldmo & Ford – Bronco Sport Marketing campaign
Cheetah Digital – Buyer Engagement Suite
Nano Interactive – Minute Trade Instrument

Ideal Label-On Abilities
Synacor, Inc. – Cloud ID
Doceree Inc – Doceree
Mediavine – Grow.me

Ideal Occasion Platform
Social Hour
ClassBento – Initiating of ClassBento – Experience Occasion Instrument for Artisans
LIVENow Media – LIVENow Reside Occasion Platform for Dua Lipa’s Studio 2054 & The Gorillaz’ Tune Machine Reside
Splash
Bizzabo
ON24 – ON24 & FFVA Mutual

Ideal Connected TV/Streaming Video Administration Platform
Brightcove – Brightcove Beacon
Premion
Publica
Kaltura
Tremor Video

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